The acronym cBSS stands for Central Business Support System, which plays a vital role in telecommunications operators’ infrastructure. It is primarily designed for customer management, billing administration, and marketing operations. China Unicom’s cBSS serves as the core platform for its internet-based operations, supporting all services, customers, and channels across 31 provinces in China. This system holds the distinction of being the largest, most comprehensive, highly centralized, and technologically advanced BSS in the global telecom industry.
The development and evolution of China Unicom’s cBSS significantly contribute to the company’s digital transformation:
- Enhanced Customer Experience: By centralizing management, cBSS integrates customer data for more targeted and personalized services. For instance, it enables China Unicom to offer tailored tariff plans and marketing campaigns based on clients’ usage patterns and preferences, thereby improving customer satisfaction and retention.
- Boosted Operational Efficiency: The system automates and streamlines business processes, facilitating seamless offline-to-online service delivery and offering clients a more convenient experience.
- Reduced Operating Costs: Through centralized management, cBSS optimizes resource allocation and reduces costs. It allows for unified deployment and administration of business systems, lowering IT maintenance expenses.
Looking ahead, China Unicom plans to further advance its cBSS system:
- Cloud Transformation: Migrating cBSS to cloud platforms will enable flexible deployment and scalability of business systems.
- AI Integration: By incorporating AI technologies, cBSS’s intelligence will be enhanced, automating processes and optimizing operational efficiency.
- Expanded Application Scope: The system’s reach will be extended to cover new business areas, supporting innovation within China Unicom’s offerings.
China Unicom’s cBSS journey sets a valuable precedent for other telecom operators. By learning from China Unicom’s experience, they can accelerate their cBSS development, enhance operational efficiency, minimize costs, and deliver superior services to their customers.
